You may have a business website, but that doesn’t mean it’s much of a success. If you’re having trouble building new connections, it may be a simple matter of design. The visual aesthetic of your website is one thing, but the core of your design is what matters to Google.
If people can’t find your website online, then the pretty pictures you use don’t matter. Learn more about how you can cater your website design towards the favor of the search engines, and start seeing real progress in your digital movement.
Design to boost communication opportunities
Keeping in touch with your target consumer is simply good business, but it’s also helpful to your digital marketing campaign. The more you know about what consumers think and feel pertaining to your product, the more adequately you can work to serve their needs.
Add communication opportunities all throughout your website design. This website for industrial nitrogen generators displays a great example of communication through design. The bottom of the page has a contact form and added contact information, so viewers can easily ask questions.
Make it easy for mobile users
Mobile users run the web now, and your website won’t do much without proper optimization. Design to fit the smaller screens of today’s mobile devices, and design for workability. Web users shouldn’t spend their whole visit squinting, pinching, and swiping.
Delve into the various aspects of your design that will need augmenting to make your build more mobile-friendly, and never forget that your website is a constant work in progress. It is never truly finished.
Incorporate the popularity of social media
You can’t pass on the popularity of social media. Every website should have something tying it to the wonderful world of social media.
Add social media sharing icons throughout your design in strategic locations. Try asking yourself where you would expect a sharing icon to sit, and incorporate that answer into your design.
Work to build a system of backlinks
Building backlinks to your business website shows the search engines (and other viewers) that your content is reliable. If others deem your content helpful or informative, you will gain domain authority points over time. Always be working to create a more intricate web of backlinks.
Make it your business to understand the Google algorithm
Search engines are built to serve the people who use the internet. People change, and so does the Google search algorithm.
It is aimed towards pinpointing the most useful aspects of digital media and presenting it to the right set of eyes. If you are getting an “A” in algorithm design, you’ll watch your website traffic quickly rise.