Do you remember Cellino & Barnes? Even if you’re not from New York, the advertisements for this legendary personal injury firm had such reach as to inspire an SNL sketch, a COVID-19 handwashing challenge, and much more – and that’s not the only distinctive element of the firm. Rather, their jingle was symptomatic of a major shift in the legal profession: an emphasis on marketing. And though the duo borrowed their practice from a leading Louisiana lawyer, Cellino & Barnes truly mastered the art of legal marketing, a rule that essentially says, “find out how much your biggest competitor is spending on ads and double it.” [Read more…] about Maximize Your Marketing: Why Law Firms Need Bigger Promotion Budgets
Archives for October 2020
How Do You Know When It’s Time to Replace Your Phone?
Smartphones have become more and more expensive over time, and as their technology has advanced, prices have increased, causing people to hold onto their devices for longer periods of time. The majority of us take good care of their smartphones and put protective gear on them to ensure they last longer and stay working. Before you know it though, your used device reaches its limit to where it just won’t cut it and doesn’t work like it used to. [Read more…] about How Do You Know When It’s Time to Replace Your Phone?
The Science Behind The Art Of Food Preservation
You probably don’t give your food much thought on a day to day basis, and it’s even more likely that you don’t even really know where your food has been. The influx of culture, convenience, and the pace of life in the 21st century have largely desensitized people to the processes behind the tasty foods they eat. [Read more…] about The Science Behind The Art Of Food Preservation