Another day, another report. This time it’s from Edison Research/Arbitron Internet and Multimedia Series detailing on Twitter awareness among Americans. Key findings of the Edison report revealed that awareness of Americans on Twitter increased significantly from 5% in 2008 to 87% in 2010.
The study, which was a result of three years of tracking data from a nationally representative telephone survey of 1,753 Americans conducted in February 2010, also showed that Twitter and Facebook both have almost the same awareness (Facebook has 88%) but in terms of usage, Twitter is still behind Facebook. There are now 7% Americans of the 17 million Twitter users who actively use Twitter, while 41% actively maintain a Facebook account.