Notice those animated overlay that YouTube displays at the bottom part of a video that you are watching? Well, yes I know those ads can get pretty annoying but hey, if you’re a video ad publisher those overlays is one major way by which you can sell ads on YouTube.
And besides, YouTube is not going to be doing away with it. Not in the near future, at least. In fact creating those InVideo ads were just made easier with the availability of the Display Ad Builder which everyone who wishes to advertise on their videos can use.
Since its launch in 2008, YouTube has added more templates and fonts to this Display Ad Builder. Making it easier and quicker to create video overlay ads. This is fully complimented by the Display Ad Builder’s functionality for creating animated ads.
With this feature in Display Ad Builder, you can now turn your image ads into overlays and run ad campaigns on YouTube in a matter of minutes. You can run those overlays on cost-per-click (CPC) or cost-per-thousand impressions (CPM). These ad campaigns will be matched to YouTube videos based on various criteria such as demographics and content categories.
If you want to run ad campaign overlays, the process can be best illustrated below:
Or if you want more details, check out this guide.