Online Media Set to Scale

Here’s a fact - If YouTube were to launch as an independent search engine, it would rank the third largest engine after Google and Yahoo! The results are from comscore and to some degree explain why Google has this gigantic lead in search market.

Google has this great knack of inorganic growth with key acquisitions that are cannoned into minds of netizens with their association with the Google brand. YouTube was one such acquisition and a very timely one indeed if you consider the fact that TV viewers are increasingly turning towards YouTube for online entertainment.

With increase in bandwidth, videos got a major push online. Interactive TV has been seeing a lot of activity from Microsoft and Google. Though the hype has died down in the blogosphere, its Television where the real big bucks lay.

With targeted ads showing more results, its logical that targeting ads across media other than just the internet (such as press and television) should also follow. But several issues need to be ironed out before online video can get on hassle-free.

The issue of copyright infringement has been plaguing online firms for quite a while now. The industry has to seriously rethink the copyright scenario from the perspective of the information superhighway that the Internet is.

Arun on February 4, 2008 Subscribe to our RSS Feed