Google is The Most Powerful Brand Around the World

The sky is the limit, what can I say.

The revelation comes from a research company called Millward Brown. Here is a quote from The Guardian:

Google has topped a list of the world’s most powerful brands, with new research estimating its value to be $86bn (£43bn).

WPP-owned research company Millward Brown puts Google at number one in its annual top 100 global brand power list for the second year in a row with a 30% year-on-year increase in its value.

Google beat General Electric to the top spot, with the NBC Universal owner’s brand value estimated at $71.4bn.

The next most valuable brands are Microsoft at $70.89bn, Coca-Cola at $58.2bn and China Mobile at $57.2bn, according to Millward Brown.

If nothing else there is a positive slant to all the folks that related on fields related to the Internet: the fact that digital and virtual brands can be equally, if not more, powerful that physical and bricks and mortar brands. As we move forward I think that this trend will only get reinforced.

Daniel Scocco on April 21, 2008 Subscribe to our RSS Feed