AdAge Claims Online Advertising is Overhyped

And I don’t agree with it.

Their first argument is this one:

The inconvenient truth is that for all its new-media spin, display advertising is “old” media — a commercial message to be placed next to editorial or entertainment content. And we know by now that measured-media growth has pretty much ground to a halt as marketers continue to increase their dollars in unmeasured disciplines such as web development, public relations and database marketing at the expense of paid advertising.

Daniel Scocco on July 28, 2008 | Filed Under Online Marketing | 1 Comment

17 Guerrilla Marketing Ideas for Your Website

Guerrilla marketing is a term used to describe unconventional marketing tactics, particularly those of low-cost or no-cost.

We’ve all heard the key tips for promoting a website, but this article is guaranteed to have some new ideas for you. Some are clever, some are crazy, a few are farcical (if you wonder whether I’m joking, I probably am!). I think these seventeen unconventional ideas should get you thinking differently about the way you promote your website.

Skellie on November 19, 2007 | Filed Under Online Marketing | 57 Comments

Internet Marketing: It’s About Relationships

Want to get more online traction for your business or product? Then stop sending out cookie cutter e-mails with pathetic pleas for other website owners to mention you, your product, or your business. That approach to marketing is like a door-to-door salesman barging into your house without introduction or invitation.

As someone who owns several websites myself, I’m totally open to engaging in online conversations with you if you approach me in an intelligent, non-sales-like manner. But send me a doofus e-mail that makes it obvious you don’t know a thing about me or my business and you’ll be flushed down the drain quicker than you can say “glug glug.”

Nancy on November 15, 2007 | Filed Under Online Marketing | 2 Comments