Business owners new to internet marketing spend a lot of time getting traffic to their websites. Traffic is very important, but what happens once visitors arrive at your site is what really matters. So much time is spent focusing on getting hits and studying traffic patterns that the entire concept of conversions is missed. One of the biggest mistakes people make that kills sales is bad web design.
Conversions, not traffic, are what actually matter in business. Conversions mean that people who visit the website actually buy the products or services offered. Hits and traffic patterns do not help a business without that follow through where visitors actually make a purchase. So what are the elements of good website development and what will kill conversions? [Read more…]